Please use this identifier to cite or link to this item:
http://ir.lib.seu.ac.lk/handle/123456789/395| Title: | Determinants of destination branding for revisiting : with special reference to tourism in Sri Lanka |
| Authors: | De Silva, Leeza |
| Keywords: | Customer Based Brand Equity for Tourism Destination (CBBETD) Brand awareness Perceived quality Brand image Brand loyalty |
| Issue Date: | 6-Jul-2013 |
| Publisher: | South Eastern University of Sri lanka |
| Citation: | Proceedings of the Third International Symposium 2013, pp. 9-18 |
| Abstract: | The study was designed to explain the relationship between customer brand equity towards Sri Lanka as a tourism destination and customer revisit intention. The relationship between dimensions of Customer Based Brand Equity for Tourism Destination; brand awareness, perceived quality, brand image and brand loyalty, with revisit intention are examined through a survey method. The results show that the customer brand equity has a significant positive relationship with the intention to revisit, bring up several policy implications for the tourism strategy |
| URI: | http://ir.lib.seu.ac.lk/handle/123456789/395 |
| ISSN: | 9789556270426 |
| Appears in Collections: | 3rd International Symposium - 2013 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Determinants of Destination.pdf | 149.15 kB | Adobe PDF |  View/Open |
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