Browsing by Author Hilal, Mohamed Ismail Mujahid
Showing results 1 to 14 of 14
| Issue Date | Title | Author(s) |
| 2014-08-02 | Developing regional tourism: business networks for competitive advantage | Mubarak, Kaldeen Mohamed; Hilal, Mohamed Ismail Mujahid |
| 2019 | Drivers of impulse buying at retail stores: mediating role of customers’ loyalty | Hilal, Mohamed Ismail Mujahid; Selvaratnam Gunapalan |
| 2017-11-15 | The effects of internal marketing on the employees’ work performance in small businesses | Hilal, Mohamed Ismail Mujahid |
| 2016 | Exploring customer based brand equity: a study among the tourist hotels in the East coast of Sri Lanka | Hilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed |
| 2020 | Exploring the impact of internal marketing practices and employees' organizational commitment: special reference to hotel industry in Sri Lanka | Hilal, Mohamed Ismail Mujahid |
| 2019-08 | Factors affecting store loyalty of retail supermarket stores: customers perspective | Hilal, Mohamed Ismail Mujahid |
| 2020 | Factors affecting store loyalty of retail supermarket stores: customers' perspective | Hilal, Mohamed Ismail Mujahid |
| 2018 | Factors determining celebrity endorsement and impact on brand loyalty: a Sri Lanka based study on cosmetic advertising | Udovita, P. V. M. V. D.; Hilal, Mohamed Ismail Mujahid |
| 2017-11-15 | Impact of social media marketing in customer based brand equity: a mediating role brand knowledge in Sri Lankan FMCG brands | Hilal, Mohamed Ismail Mujahid; Medis, Ajith |
| 2015 | Influence of selected groceries' marketing mix elements on business performance in the Eastern Province of Sri Lanka: retailers' perspective | Hilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed |
| 2017 | Organizational characteristics and market orientation of curd industry of Kanthalai: a managerial perspective | Kasum, Akila; Hilal, Mohamed Ismail Mujahid |
| 2019 | Relationship quality and customer loyalty: a study in the banking clients in Sri Lanka | Hilal, Mohamed Ismail Mujahid |
| 2017 | Role of word-of-mouth within the CBBE components and brand loyalty of Arugum Bay as tourist destination: a study among local tourists | Hilal, Mohamed Ismail Mujahid |
| 2020 | Sri Lanka’s Tea economy: issues and strategies | Hilal, Mohamed Ismail Mujahid |
