Please use this identifier to cite or link to this item:
http://ir.lib.seu.ac.lk/handle/123456789/2872| Title: | Impact of social media marketing in customer based brand equity: a mediating role brand knowledge in Sri Lankan FMCG brands |
| Authors: | Hilal, Mohamed Ismail Mujahid Medis, Ajith |
| Keywords: | Social media marketing Brand equity FMCG Brand knowledge |
| Issue Date: | 15-Nov-2017 |
| Publisher: | Faculty of Management and Commerce, South Eastern University of Sri Lanka |
| Citation: | 6th Annual International Research Conference - 2017, on “Optimizing enterprise through research excellence: technological change and innovation", p. 65. |
| URI: | http://ir.lib.seu.ac.lk/handle/123456789/2872 |
| ISSN: | 2536-8869 |
| Appears in Collections: | 6th Annual International Research Conference - 2017 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| AIRC 2017 FMC - Page 65.pdf | 162.05 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.