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  1. E-Repository - South Eastern University of Sri Lanka
  2. Research Publications
  3. University Journals
  4. Journal of Marketing

Volume 5 No.2 : [6] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 6 of 6
Issue DateTitleAuthor(s)
2020Factors influencing on customer usage of online banking: from the perspective of technology acceptance and theory of reasoned action modelsJegatheesparan, Krishnapillai; Rajeshwaran, Nadarajah
2020What factors affect customer adoption towards virtual banking? Study based on western province, Sri LankaAshfa, A. L. F; Fernando, P. I. N; Yapa, U. A. S
2020Impact of visual merchandising of clothing stores on impulse buying behaviorMubarak, Kaldeen; Mufeeth, Musthapha
2020Green marketing mix and customer purchase intention: evidence from tourist hotelPushpanathan, Ambalam; Dhananjani Silva, Nishshanka Kalpa
2020Study on the relationship between destination promotion factors and tourists arrivals to Sri LankaKumara, P. B. S. N
2020Is it social media or traditional media? That influence consumer decision-making in times of pandemicIshar Ali, M. S.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 6 of 6

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Author
  • 1 Ashfa, A. L. F
  • 1 Dhananjani Silva, Nishshanka Kalpa
  • 1 Fernando, P. I. N
  • 1 Ishar Ali, M. S.
  • 1 Jegatheesparan, Krishnapillai
  • 1 Kumara, P. B. S. N
  • 1 Mubarak, Kaldeen
  • 1 Mufeeth, Musthapha
  • 1 Pushpanathan, Ambalam
  • 1 Rajeshwaran, Nadarajah
  • . next >
Subject
  • 1 Online Banking
  • 1 Personal factors
  • 1 Promotion
  • 1 Purchase intention
  • 1 Social media
  • 1 Technology Acceptance Model
  • 1 Theory of Reasoned Action
  • 1 Tourism
  • 1 Traditional media
  • 1 Virtual Banking
  • . < previous next >
Date issued
  • 6 2020
Has File(s)
  • 6 true

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