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  5. Volume 4 No.1
Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/4993
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dc.contributor.authorHilal, Mohamed Ismail Mujahid
dc.date.accessioned2020-08-18T05:29:16Z
dc.date.available2020-08-18T05:29:16Z
dc.date.issued2019
dc.identifier.citationJournal of Marketing, 4(1); 28-35en_US
dc.identifier.issn2513-3071
dc.identifier.urihttp://ir.lib.seu.ac.lk/handle/123456789/4993
dc.description.abstractThe objectives of the study is to explore the effect of relationship quality on the customer loyalty among banking customers and to identify the factors that mostly influence on the customer loyalty among banking customers. In order to meet the objective, researcher used a questionnaire survey to collect data from 225 banking customers in the Eastern province of Sri Lanka. Data were analyzed using multiple regression. Analysis revealed that trust, commitment, satisfaction and communication are important for banking sectors to create customer loyalty.en_US
dc.language.isoen_USen_US
dc.relation.ispartofseries4;1
dc.subjectRelationship qualityen_US
dc.subjectLoyaltyen_US
dc.subjectTrusten_US
dc.subjectCommitmenten_US
dc.subjectCommunicationen_US
dc.titleRelationship quality and customer loyalty: a study in the banking clients in Sri Lankaen_US
dc.typeArticleen_US
Appears in Collections:Volume 4 No.1

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