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Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/400
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dc.contributor.authorMohamed Ismail, Mohideen Bawa-
dc.date.accessioned2015-09-06T18:23:08Z-
dc.date.available2015-09-06T18:23:08Z-
dc.date.issued2013-07-06-
dc.identifier.issn9789556270426-
dc.identifier.urihttp://hdl.handle.net/123456789/400-
dc.description.abstractConsumer promotional budget is the amount spent by retail marketer for getting the sales from consumers. Objective of this research is to know the impact of promotional expenses on sales. A convenient sample size of 4 major retail marketers was selected. Collected secondary data are presented and analysed using E- views and Excell. Correlations between sales, total consumer promotional budget, total cost and revenue are greater than 0.790. Findings revealed that only advertisement and public relation influence on sales in Retail Marketingen_US
dc.language.isoen_USen_US
dc.publisherSouth Eastern University of Sri lankaen_US
dc.subjectConsumer promotional budgeten_US
dc.subjectRetail Marketingen_US
dc.titleInfluence of consumer promotional budget (CPB) on sales in retail marketing (RM)en_US
dc.typeWorking Paperen_US
Appears in Collections:3rd International Symposium - 2013

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