Please use this identifier to cite or link to this item:
http://ir.lib.seu.ac.lk/handle/123456789/2875| Title: | Investigating the factors that influence brand choice of hair dye with special reference to Western province in Sri Lanka |
| Authors: | Lakshika, V.G. Pavani Malkanthie, Asoka |
| Keywords: | Brand choice Hair dye Brand image Price Quality Friends and family Features and promotion |
| Issue Date: | 15-Nov-2017 |
| Publisher: | Faculty of Management and Commerce, South Eastern University of Sri Lanka |
| Citation: | 6th Annual International Research Conference - 2017, on “Optimizing enterprise through research excellence: technological change and innovation", p. 62. |
| URI: | http://ir.lib.seu.ac.lk/handle/123456789/2875 |
| ISSN: | 2536-8869 |
| Appears in Collections: | 6th Annual International Research Conference - 2017 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| AIRC 2017 FMC - Page 62.pdf | 275.72 kB | Adobe PDF |  View/Open |
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