Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/1925
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dc.contributor.authorShamini, N.-
dc.date.accessioned2016-12-16T10:45:24Z-
dc.date.available2016-12-16T10:45:24Z-
dc.date.issued2016-11-01-
dc.identifier.citation5th Annual International Research Conference- 2016, on “Value addition evidence based innovation from management sciences to society", pp 370-378.en_US
dc.identifier.urihttp://ir.lib.seu.ac.lk/handle/123456789/1925-
dc.description.abstractIn today’s modern world shopping has become a social and leisure activity, reducing the number of planned purchases made by consumers. The increasing growth in consumption and opportunity of credit purchases around the world has provided an excellent opportunity to buy spontaneously (impulsively). The purpose of this investigation was to explore some main factors affecting on impulse buying behavior in conjunction with super market including window display, credit card, promotional activities, situational factors and Store Layout. A survey was conducted, under convenience sampling method and collecting data through a structured questionnaire completed by 200 customers of super market in Batticaloa urban areas. The statistical analysis method and descriptive statistics used for data presentation and analysis. Multiple regression analysis, Pearson correlation coefficient were used for testing relationship. After the thorough analysis of the available data it has been found out that almost all independent variables are associated with impulse buying behavior And identified that the most significant factor that influencing consumers’ impulse buying behavior are ‘‘promotional activities and situational factors, further window display, credit card and Store Layout may also influence. Thus, the paper will be useful for marketing practitioners and researchers towards comprehensive understanding of the consumer’s impulsiveness.en_US
dc.language.isoen_USen_US
dc.publisherFaculty of Management and Commerce- (SEUSL).en_US
dc.subjectCredit carden_US
dc.subjectPromotional activitiesen_US
dc.subjectSituational factorsen_US
dc.subjectStore layouten_US
dc.subjectWindow displayen_US
dc.titleA study on factors affecting impulse buying behavior of consumers in the super market special reference to food city, Sri Lanka.en_US
dc.typeArticleen_US
Appears in Collections:5th Annual International Research Conference - 2016

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