http://ir.lib.seu.ac.lk/handle/123456789/98 Thu, 02 Apr 2026 09:03:31 GMT 2026-04-02T09:03:31Z http://ir.lib.seu.ac.lk/handle/123456789/110 Title: Cover page Wed, 01 Jan 0010 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/110 0010-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/109 Title: Contents Wed, 01 Jan 0010 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/109 0010-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/108 Title: Relationship between the retail shopping behavior (RSB) of fast moving consumer goods (FMCG) and business performance (BP) in Ampara coastal belt (ACB), eastern province (EP) of Sri Lanka (SL) Authors: Ismail, M.B.M Abstract: Retail shopping behavior of fast moving consumer goods refers to the behavior of retail shoppers towards fast moving consumer goods. Because a large number of retailers are exploring opportunities locally and internationally retailers have to be aware of their shoppers. Therefore, this study tries to identify type of retail shoppers; to know motives or reasons for retail shopping; to find out retailers' opinion about retail outlet environment; to identify availability of brands for retail shoppers and to know the relationship between shopping behavior and business performance. 120 retail shoppers who shop from retail stores which are located in Ampara Coastal Belt were selected in this study. It identified that of different types of shoppers, 75%, 71%, 71% and 65% were economic shoppers, nonpersonal shoppers, nonethical shoppers and nonapathetic shoppers. Shoppers ask for price when shopping. Retail shoppers did not shop from relatives' groceries & grocer. They did not willfully shop from grocer. They thought the proximity rather than relatedness. 98% of the shoppers shopped for convenience location (proximity) motives or reasons. Shoppers opined that 76% of shoppers did not get courteous help from store personnel. 100% shopped for nice decor. 61 % of shoppers felt uninterestingly when they entered into grocery. 67% of shoppers opined that stores had not a wide range of product i.e. choices. 62% expressed that groceries did not sell goods at low price. These were the opinions of shoppers regarding retail outlet environment. In case of availability of brands for retail shoppers, 72% of groceries had not quality products. 76% of stores did not have available alternative brands. 58% of shoppers were not brand loyalist. Finally, the relationship between shopping behavior and business performance were tested using bivariate correlation. Correlation analysis has been carried out as bivariate analysis after data reduction technique of PCA. Values of Pearson r correlation between type of shopper, motives for shopping, retail store environment, product variable and business performance are 0.447, 0.153, 0.091 and 0.254. It shows that all variable have poor relationships since the values are below 0.5. Wed, 01 Jan 0010 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/108 0010-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/107 Title: Information technology change and employees' attitude: an empirical examination in small & medium Scale industries (SMI) in Ampara district Authors: Ummah, Salfiya, M.A.C Abstract: The environment of an organization is significantly undergoing continuous, rapid changes that have far reaching effects on organizations and their management strategies. The significance of the study especially to business organization in SMI sector, which are proactive to changes in Information Technology, could be very high. SMI sector plays an important role in the economy of a country. This research focuses on two aspects: The organizational change option - Structure, Technology, Physical setting and the people in which the innovations in Information Technology (IT) as the most powerful change agent that create a big challenge for SMI sector and the importance of innovations in IT in SMI that need more and more innovative techniques in order to expand SMI sector. Many employees in developing countries such as Sri Lanka still seem dissatisfied with the available information and they are reluctant to accept the change so that they may leave the organization in due course. Retention of employees in SMI sector is the most important thing in order to maintain their survival in the industry. So, this research aims to study the employees' attitude towards IT change and the association of between coping with change and the employees' intention to remain in the SMI sector. Accordingly, the findings might be immense value to Small & Medium Scale Enterprises (SMEs) in developing countries, such as Sri Lanka, as much research has not been conducted in this regard. Wed, 01 Jan 0010 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/107 0010-01-01T00:00:00Z