http://ir.lib.seu.ac.lk/handle/123456789/71 Sun, 05 Apr 2026 22:47:22 GMT 2026-04-05T22:47:22Z http://ir.lib.seu.ac.lk/handle/123456789/82 Title: Cover page Wed, 01 Jan 0010 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/82 0010-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/81 Title: Contents Wed, 01 Jan 0010 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/81 0010-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/80 Title: Day of the week effect: new evidence from developing stock market a special reference to Colombo stock exchange period from 1985 to 2007 Authors: Rauf, Abdul AL Abstract: This research aimed to study the day of the week effect seasonalties on the emerging stock market and the efficient market hypothesis. This research attempted to examine the day of the week effect on stock returns in the selected stock market in Colombo Slock Exchange (CSE). To achieve the objectives four hypotheses were developed for testing. The sample included emerging stock market from CSE. The sample period covers from 1985 to 2007.Adjusted closed stock market indices are collected through online data stream. Analysis was done for the entire sample period and for the four sub samples of equal length for the test of day of the week effect. Parametric and non parametric statistics are used for testing the hypotheses. The one way ANOVA procedure was used and Kruskal Wallis test was employed to substantiate the results of the existence of the day of the week effect. The results of the analysis revealed that the null hypothesis of equality in mean return is rejected and shows there is a day of the week effect in stock market in CSE in Sri Lanka. The reasons for volatility in mean returns is felt that the impact of different settlement procedures. In summary, the results of the analysis for the entire sample period reveals thai a negative mean return on Monday and Tuesday. But a positive significant effect is observed on Thursday and Friday for the entire sample period on the other hand a positive significant mean return is observed on Monday for the first sub sample period whereas a position significant effect is reported on Wednesday, Thursday and Friday for the fourth sub sample period. The reason for the irregidarities with stock may be due to Asian crisis and the global stock market crash, and collapse of the blue ships stocks in US recently. It has important implementations for the investors, management of companies and the stock market regulating agencies. The investors could make use of these findings to make decisions with regard to changes buy or sell, they have to make their portfolio to make profits or avoid losses. Hence the day of the week ejfect is anomalies in that they represent opportunities for investors to maximize their returns by choosing to trade on certain days. Further findings facilitate the investors with awareness oj the advantages of investment and interest in the day of the week effect. This will provides the investors with necessary information about the certainty of the return for their investment. This kind of research can motivate the development of share market activities through an effect of findings way and means to earn better return to the investors of the world stock markets and the development of stock exchange and to the development of the national economy. Wed, 01 Jan 0010 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/80 0010-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/79 Title: The attitudes of customers towards green investments Authors: Wanninayake, W.M.C.B; Herath, H.M.R.P Abstract: With the arrival of societal Marketing concept to the business environment, Green Investment has gained much importance than it had. The societal marketing concept says that an organization should deliver the desired satisfaction of the customer in a way that preserves or enhances the consumers' and the society's well-being. Investment in green shares gives relatively high rases of return as a sort of highly socially responsible investment. In the western countries a domestic growth in green investments introductions at the beginning of the 1990's and currently the market for green investments has been expanded rapidly. In the USA, one out of eight US dollars invested in Green shares. The Sri Lankan market in Green Investments, still not have reached to that level of western countries, but gradually it has been improved than earlier years. Only a few organizations can be found in Sri Lanka those who engage in tropical forestry. This paper deals with an evaluation of attitudes ofpotential customer clientele towards the Green Investments, specially invest on tropical forestry. The study was based on secondary data and primary data. Primary data were collected by conducting a representative survey of interviewing 200 respondents through a structured questionnaire. The sample elements were selected using convenience sampling techniques descriptive statistics were used to analyze gathered data. Findings showed that only a less percentage of interviewed customers had favorable attitudes towards invest in tropical forestry and further it was revealed that the willingness to invest in forestry is a function of variables of education level, income, environmental awareness, nature of promotions and expected profits. Based on the results, conclusions are drawn regarding marketing strategies to improve their market in the marketer's point of view. Wed, 01 Jan 0010 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/79 0010-01-01T00:00:00Z