http://ir.lib.seu.ac.lk/handle/123456789/4368 Tue, 14 Apr 2026 22:42:11 GMT 2026-04-14T22:42:11Z http://ir.lib.seu.ac.lk/handle/123456789/4372 Title: Store atmosphere and consumer purchasing behavior: with reference to self-serving convenience stores Authors: Ishar Ali, Mohamed Shareef; Kaldeen, Mubarak Abstract: The purpose of this study is to investigate the impact of retail store atmosphere on consumer purchasing behavior at self-serving retail convenience stores in Ampara district. There are four contributing factors of store atmosphere are being identified, which are exterior, interior, design, social cues, while consumer purchasing behavior is a dependent variables. Each of the store atmosphere attributes was tested to determine and measure the relationship with consumer purchasing behavior. The questionnaires were filled by the respondents who already purchase products at self-serving retail stores for this quantitative research, a total of 300 respondents participated in the survey. The participating respondents represented a return rate of 97% after distribute the questionnaire directly to the respondents face to face. AMOS 23.0 and PSS 20.0 were used. Reliability and Validity test, EFA and SEM analysis were performed to test the hypotheses and model fit. As a result, atmospheric design factors has the greatest impact on purchasing behavior followed by exterior and interior while the relationship between social cues and consumer purchasing behavior was not significant. The results from our research are applicable for all self-serving retail stores in Ampara district, Sri Lanka Tue, 01 Jan 2019 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/4372 2019-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/4371 Title: Up-country vegetable production and marketing: challenges and opportunities Authors: Nuskiya, Fathima Abstract: The agriculture industry in Sri Lanka plays a vital role in socio-economic background. The share of agriculture in Sri Lanka’s GDP approximately 7% in 2019. Vegetable production and marketing system face immense challenges which are causing severe damages creating long term issues. The vegetable sub-sector contributes to the national GDP. The cultivation of vegetable becomes a prominent income among the farmers in Sri Lanka. Consistent with this information, the identified area is establishing a statistically equipped market data system and therefore the comparative study is vital to identify the challenges of the vegetable cultivation within the Up-country Region. This study aims to find out challenges in vegetable production and marketing in the up-country region (Nuwara-Eliya, Badulla, Kandy & Matale) and to propose suggestions to mitigate such challenges within the study area to reinforce the socio-economy of the people. For this study, Primary data were employed with a questionnaire survey to determine socioeconomic data required for the study. Frequency distribution and percentages were used to analyze the socio-economic characteristic of respondents, patterns of marketing, the quantity of vegetable production were analyzed to identify the key variable of this study. And an explorative survey by conducting discussions with the groups and individuals of key stakeholders and informants in the up-country vegetable farming & marketing system. Tue, 01 Jan 2019 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/4371 2019-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/4370 Title: Consumer perception and SWOT analysis of organic food products Authors: Mania, M.; Nedumaran, G. Abstract: The development in the populace and the futures in the twentieth century has expanded the use of natural nourishment items. Customers' mindfulness is worried to item attributes investigation and acknowledgment by buyers. Numerous customers see natural nourishments to be of better quality, more advantageous and more nutritious than nourishment created utilizing traditional techniques, however convincing examination on potential impacts on a creature and human wellbeing is deficient. The Organic nourishment area is frail because of specific reasons such as, absence of reach, wrong dispersion channels, absence of retail arrangement, and so forth. Cleanliness, human prosperity and common stress close by material properties, for instance, nutritive worth, taste, freshness and appearance sway normal sustenance client tendencies. Measurement variables may portray normal clients, yet the association isn't incredibly basic. Clients similarly accomplice normal sustenance with basic technique, care for the earth and animal welfare and the non-use of pesticides and manures. The superior worth continues covering common sustenance usage. Understanding the grounds of extending the degree of characteristic sustenance usage, for instance, motivation is most fundamental in understanding the ability of the regular sustenance to transform into a truly standard market. This paper dissects the total investigation about the mindfulness among the buyers in Rajapalayam Taluk. The analyst has utilized Chi – Square Test, Percentage Analysis to decide the degree of buyer mindfulness. Through this investigation, it is found that customers are having a superior discernment about natural nourishment items. The interest in natural nourishment items are expanding step by step on an exceptionally huge scale as individuals are getting progressively cognizant about well-being and the earth. India is a developing business sector on account of natural nourishments and the interest for natural items is quickly expanding. Natural cultivating is one of the most significant and inclining sections in cultivating in India during this time. Tue, 01 Jan 2019 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/4370 2019-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/4369 Title: Cost and benefits, marketing and profitability factors of registered seed Paddy farmers Authors: Mufeeth, Musthapha; Nusrathali, Noordeen; Majeed, U. L. A. Abstract: The present study investigated the cost and benefit seed paddy production, marketing of seed paddy and examined the factors affecting the profitability of certified seed paddy producers in a coastal part of Ampara district. 120 seed paddy farmers were randomly selected by stratified sampling technique. Randomly selected farms were visited and the farmers were interviewed with the help of a structured questionnaire. The study found that the average total cost of production per acre was Rs. 45,114.00 out of it 26% and 27% of the cost was covered by machinery and labour cost and the average profit per acre Rs. 29,087.00. about 92% seed paddy farmers market their product to local farmers only 8 % of the farmers sold to both private and public firms. On average 1,590.6 kg per acre was sold for Rs 46.67 per kilogram. The stepwise multiple regression estimation results revealed that the level of education of a farmer, the extend of cultivated land, usage of power weeder, farm gate price of the seed paddy and the availability of extension services significantly impacted positively. In contrast, the cost of production per acre was significantly affected negatively. The results of the research recommend that the training of handling power weeders should be given to seed paddy farmers or farmer organization. Further, the power weeder and other advanced types of machinery need to provide a subsidy basis to the farmers to increase productivity. Finally, the government agricultural organizations and the private agricultural firms should consult and make available their extension services for wide range seed paddy farms. Tue, 01 Jan 2019 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/4369 2019-01-01T00:00:00Z