http://ir.lib.seu.ac.lk/handle/123456789/1218 Wed, 15 Apr 2026 01:26:01 GMT 2026-04-15T01:26:01Z http://ir.lib.seu.ac.lk/handle/123456789/1326 Title: Emerging trends and challenges in multidisciplinary research: experience from culture-based fisheries development in Sri Lanka and elsewhere Authors: Upali, S. Amarasinghe Abstract: In many developing countries, especially in South Asia and Sub-Saharan Africa, populations remain vulnerable to undernourishment with the average caloric intake which is far lower than 2,120 kcal per person. Geographical boundaries limit expansion of areas for agriculture, animal husbandry and fisheries. At the current rate of population growth and consumption, it is difficult to envisage that the current global food system could meet this consumptive demand. Intensification of food production is therefore an alternative means to narrow down the gap between demand for food and supply. In the fisheries sector, it has been recognized that fisheries enhancement through environmentally friendly approaches is bound to contribute to increase food fish production especially in developing countries. Culture-based fisheries (CBF) development is an underutilized opportunity in fisheries enhancement, and the extensive availability of inland reservoirs in the country, which have primarily been constructed for irrigation of crop lands during ancient times, favours CBF development in Sri Lanka. Through concerted efforts, Sri Lanka achieved a great success in CBF development in small village reservoirs in the country. The CBF in village reservoirs of Sri Lanka is a communal activity involving agricultural farmers without prior experience in fisheries. As such, efforts for CBF development in village reservoirs are invariably based on a multidisciplinary approach considering biological productivity-related parameters such as reservoir morphometry, allochthonous input of nutrients through livestock farming, and socio-economic characteristics of rural communities which favour CBF. Such multidisciplinary approaches are particularly useful for CBF development in village reservoirs due to the fact that socioeconomic homogeneity with regard to kinship, political ideology, education level and good leadership qualities of group members in the aquaculture management committees of agricultural farmers’ organizations have a positive influence on the attitudes towards adoption of CBF in village reservoirs. As such, biological and ecological factors alone pertaining to CBF development are not sufficient for sustainability of this development effort. As the needs and aspirations of rural people together with market forces play significant roles in adoption of CBF by rural agricultural farmers, their socioeconomic characteristics are also needed to be considered for selecting suitable reservoirs for CBF development. Thu, 01 Jan 2015 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/1326 2015-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/1325 Title: Job performance of emplolyees at department of Social service, Eastern province Authors: Priyadharsan, S; Pavithera, M Abstract: In the rapidly changing and competitive environment to fulfill the expectations of the customers, organizations are always depending on the employee performance basically. Employees are the important asset to an organization and it is crucial that managers are able to motivate and mentor staff effectively in order to both maximize staff output and maintain staff satisfaction. The objective of the research is to identify the job performance factors of the employees of Social Service Department, to measure the level of job performance of employees in Social Service Department and to suggest the ways that helps to improve the perception and performance of the Officers for the departmental goal achievement. The conceptual variables are nature of work, motivation, job knowledge and commitment. The research data were collected from 106 staff in Eastern Province of all Social service officers, Development officer and Management assistant worked in the Department of Social Services. Data are analyzed by univariate and bivariate technique, use the SPSS package for the purpose of analysis. The results shows that all the variables are moderately support to the system. There is a positive relationship with job performance. Major findings are some field officers are reluctant to attend the field work because of there is no facility for transport, accommodation and wild animals problems. Work load, time to time change the data collection format and poor facility of working station. Suggestions are enhance the working facilities of the Social Service officers by providing sufficient office space, furniture, computer accessories and good working environment. Take disciplinary action against the officers who fail to attend their duties on time. Provide the non-cash benefit packages to officers for the improvement of the job performance positively. Eg: Provide quarter’s facilities, vehicle arrangements for field visit. Thu, 01 Jan 2015 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/1325 2015-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/1324 Title: Generic competitive strategy and customer retention: a study of the supermarkets in vavuniya district Authors: Pushpanathan, A; Ragulan, N Abstract: A supermarket is a large form of the traditional grocery store. It is a self-service shop offering a wide variety of food and household products, organized into aisles. It is larger in size and has a wider selection than a traditional grocery store, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market. Supermarket focuses not only the cities but also the suburbs and villages. The Changes in social life, trends, technology have also significantly affected the industry. The reluctance that prevailed with people to buy from super markets at the beginning was gradually disappearing. Consequently, traditional retailers are now facing a great challenge of competing with existing super markets mainly to retain the customers by using some strategies. The objective of this study is to analysis the competitive strategy and customer retention of Supermarkets in Vavuniya District. Cost-leadership, differentiation, and focus are considered independent variables of this study and customer satisfaction, service quality, employees’ participation, and customer relations are considered as dependent variable. Data is collected from the customers of supermarkets in Vavuniya District. Totally 250 customers were selected as sample of this study based on their income above LKR 50000/=. Data were analyzed using the Statistical Package of Social Sciences (SPSS 16). Correlation and Regression analysis of independents and dependent variables were made in this study. The finding of present study indicated that the positive relationship between generic competitive strategy and customer retention were observed. But differentiation strategy is highly correlated with customer retention of supermarkets in Vavuniya District. Thu, 01 Jan 2015 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/1324 2015-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/1323 Title: Impact of marketing strategy on customer retention in handloom industry Authors: Ismail, M.B.M; Safrana, M.J Abstract: Marketing strategies and customer retentions occupy predominant place in marketing literatures. This research attempts to know the relationship between marketing strategies and customer retention in handloom industry. This study selected a nonprobability sampling technique i.e. convenience sampling to collect data from a sample size of 100 customers. The method of data collection is based upon questionnaire. Results revealed that all the items had alpha values more than 0.7 which assures the test reliability of items taken into this study. In this study, correlation is used to know the relationships between marketing strategies such as product, price, place & promotion and customer retention. It has been identified that correlation coefficient of product was 0. 795. There is strong positive relationship between people and customer satisfaction. It can also be recognized that this dimension has highest value of person correlation when compared with other variables. Correlation coefficient of Promotion was 0.577. There is strong positive relationship between product and customer retention. Correlation coefficient of price was 0.492. There is moderate positive relationship between above price and customer satisfaction. As well as, correlation coefficient of place was 0.369. There is moderate positive relationship between place and customer retention. Results of multiple linear regression analysis revealed that value of adjusted R square equals 0.728 explaining around 73% of variation. Marketing mix such as product, price, place and promotion explain around 73% of variation on customer retention. Thu, 01 Jan 2015 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/1323 2015-01-01T00:00:00Z