http://ir.lib.seu.ac.lk/handle/123456789/111 Sun, 05 Apr 2026 22:49:06 GMT 2026-04-05T22:49:06Z http://ir.lib.seu.ac.lk/handle/123456789/435 Title: Market orientation adoption strategies for small restaurants : a study in the Eastern Sri Lanka Authors: Mujahid Hilal, Mohamed Ismail; Mohamed Mubarak, Kaldeen Abstract: The main aim of the study is to investigate the adoption and application of market orientation by small restaurants in the Eastern Sri Lanka. In order to achieve this aim, 21 small restaurants were drawn from the Eastern part of Sri Lanka. Findings suggest that small restaurants are unable to adopt market orientation strategies. Components of market orientation such as customer orientation, competitor orientation and inter functional coordination are with insignificant correlation and hence, the components of market orientation are not adopted by small restaurants. Monitoring the changes in the customer needs is essential for the success of these firms in the industry. Though these firms are small, competitors’ analysis has to be done and the results should be used as input for the development of competitive strategy. Inter functional coordination is also playing major role in this business to become market oriented Sun, 01 Jan 2012 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/435 2012-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/155 Title: The impact of foreign direct investment on economic growth in Sri Lanka Authors: Mustafa, A.M.M; Santhirasegaram, S Abstract: Foreign Direct Investment (FDI) has been used by developing countries as a tool to solve their economic problems in the recent past. Sri Lanka is also not an exception to this practice. This research is aimed at tracing the impact of FDI in promoting economic growth by using the time series annual data from 1978 - 2012 in Sri Lanka. Multiple regression models were used to estimate the impact of FDI on economic growth. The Minitab, SAS, Excel and E-views software were used for data analysis. The empirical evidence shows that FDI positively and statistically influences to determine economic growth in Sri Lanka. However, this study further reveals that the actual impact of FDI can be felt after time lag of two years. Description: 27-32 p. Tue, 01 Jan 2013 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/155 2013-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/154 Title: Impact of job design on employees’ performance : with special reference to school teachers in the Kalmunai Zone Authors: Aroosiya, M.A.C.F.; Hussain Ali, M.A.M. Abstract: The objective of this study was to investigate the impact of job design on employees’ performance in the school of Kalmunai Zone in Sri Lanka and which factors of job design highly influence on employees’ performance in the organizations. To analyze this condition, one hypothesis was formulated using deductive approach. The study was conducted by using a random sample of five school in Kalmunai Zone. Type of investigation was correlational and it was cross-sectional on time horizon. The unit of analysis was organizational level; each school. Teachers served as respondents on behalf of the firm. Measures of the study were of good quality after assuring reliability and validity. Data were collected from 103 respondents which was 100% response rate. In order to test the hypothesis that was concerned with relationship between perceived level of job design and perceived degree of employees’ performance the Pearson Product-Movement Correlation technique was applied. The results of the study showed a significant and positive relationship between perceived level of job design and perceived degree of employees’ performance in the schools. Found relationship was significant (correlation coefficient was .363 that was significant at 0.01 level) implying that a school should adopt an effective task identity, autonomy and feedback in order to improve teachers’ performance. Description: 33- 41 p. Tue, 01 Jan 2013 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/154 2013-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/153 Title: Determinants of profitability : a case study of listed manufacturing companies in Sri Lanka Authors: Nishanthini, A; Nimalathasan, B Abstract: The main objective of the study is to determine the profitability of listed manufacturing companies in Sri Lanka. In order to meet the objectives of the study, data were collected from secondary sources mainly from financial report of the selected companies, which were published by Colombo stock exchange in Sri Lanka. The results revealed that the profitability of manufacturing companies is less satisfactory. On the basis of result and analysis, selected manufacturing companies has different ranking based on each profitability indicators such as Gross Profit Ratio (GPR), Operating Profit Ratio (OPR), Net Profit Ratio (NPR), Return on Investment (ROI), and Return on Capital Employed (ROCE). Based on the Gross Profit Ratio, Operating Profit Ratio, Net Profit Ratio, ROYAL CHERAMIC PLC is at first whereas CHEVRON LUBRICANTS PLC is at first based on ROI, ROCE. Outcome of the study is beneficial to academicians, policy makers, practitioners and so on. Description: 42-50 p. Tue, 01 Jan 2013 00:00:00 GMT http://ir.lib.seu.ac.lk/handle/123456789/153 2013-01-01T00:00:00Z