http://ir.lib.seu.ac.lk/handle/123456789/2408 2026-04-14T22:42:09Z 2026-04-14T22:42:09Z http://ir.lib.seu.ac.lk/handle/123456789/2420 2021-10-18T19:17:27Z 2016-01-01T00:00:00Z

Title: Cover page

2016-01-01T00:00:00Z Hilal, Mohamed Ismail Mujahid Mubarak, Kaldeen Mohamed http://ir.lib.seu.ac.lk/handle/123456789/2419 2021-10-18T19:17:23Z 2016-01-01T00:00:00Z

Title: Exploring customer based brand equity: a study among the tourist hotels in the East coast of Sri Lanka Authors: Hilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed Abstract: Industries face with issues in managing brand equity and its significant is that it helps firms to enhance their cash flow and service differentiation to enjoy and obtain benefits out of competitive advantage. Thus, brand equity is treated as the most valuable intangible asset according to literatures. Brand creates the most powerful point of difference among service suppliers. Therefore, it is imperative to explore the dimensions of brand equity such as brand awareness, brand association, brand perceived quality and brand loyalty. There has been a boom in the tourism industry after the prolong war in the Eastern province of Sri Lanka. This helps hoteliers create innovative marketing strategies and enjoy competitive advantage in the industry. Hence, the objective of the research was to explore the customer based brand equity among the tourist hotels in the Eastern province of Sri Lanka. In order to explore the elements of customer based brand equity of the hotel industry, researcher obtained filled questionnaires from 115 respondents who enjoyed the services of hotels in the Eastern province. Multivariate analysis was carried out to explore the elements of the customer based brand equity. Findings suggest that all dimensions of the customer based brand equity significantly contribute to the brand equity of the tourist hotels in the Eastern province of Sri Lanka. Further, the extent to which the dimensions create the brand equity is also investigated in this research.

2016-01-01T00:00:00Z Tamilarasi, S. Angayarkanni, R. http://ir.lib.seu.ac.lk/handle/123456789/2418 2021-10-18T19:17:29Z 2016-01-01T00:00:00Z

Title: A study on customer’s e - shopping behavior and satisfaction: special reference to working women in Chennai Authors: Tamilarasi, S.; Angayarkanni, R. Abstract: The growth rate of India’s e-commerce industry is fascinating. It was reported as 88% in 2013 which is a clear contrast picture of the slower economic growth of India. The purpose of this study is to analyse factors affecting on e- shopping behaviour of working women in Chennai city that might be one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge about online consumer behaviour for women because it is a complicated socio-technical phenomenon and involves too many factors. One of the objectives of this study is covering the shortcomings of previous studies that didn't examine main factors that influence on online shopping behaviour for working women. Purchasing items and products through the web is a very easy task to do. It is now playing a very important role in everybody’s life especially working women with a very busy life schedule. This goal has been followed by using a model examining the impact of perceived risks, infrastructural variables and return policy on attitude toward online shopping behaviour and subjective norms, perceived behavioural control, domain specific innovativeness and attitude on online shopping behaviour as the hypotheses of study. To investigate these hypotheses 90 questionnaires dispersed among online stores. Respondents to the questionnaire were women consumers of online stores in which randomly selected. The statistical tools used to analyze the data with reference to the selected objectives of the study is factor analysis. The proposed conceptual model was developed and tested through a factor analysis to reduce data dimensions.

2016-01-01T00:00:00Z Madushanka, G. Ragel, V.R. http://ir.lib.seu.ac.lk/handle/123456789/2417 2021-10-18T19:17:27Z 2016-01-01T00:00:00Z

Title: Consumer’s attitude towards green packaging: a study on Trincomalee district Authors: Madushanka, G.; Ragel, V.R. Abstract: The current rapid growth in the economy and the patterns of consumers’ consumption and behavior worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent public concern in the developed countries and has recently awakens developing countries to the green movement. In Sri Lankan context, central environmental authority has conducted a survey, according to that Trincomalee District has been identified as poor in recycling and it cause to environment pollution and arisen of most health issues. In this context, this study initiated to find consumers’ attitudes toward green packaging with special reference to the Trincomalee District with four objectives, the main objective is to identify whether consumer attitudes towards green packaging is positive or not in Trincomalee District and in addition to that to identify the most effecting factor or factors on consumer attitudes toward green packaging and also to identify the relationship between independent variables (Demographic factor, Product characteristics, Environmental concern and Government role) and dependent variable (Consumer’s attitude towards green packaging) and to identify whether consumers attitude towards green packaging is varied according to their demographic factors. 200 consumers were considered for this study in Trincomalee District and they were selected by using random sampling method and data were collected from by using structured questionnaires. Descriptive analysis, correlation analysis, regression analysis and chi square analysis were used in analysis and key findings are consumer’s attitude towards green packaging in Trincomalee District is strong positive, most effecting factors on consumer’s attitude towards green packaging is product characteristics, all the independent variables have positive relationship with the dependent variable and consumer’s attitude towards green packaging is varied according to income level except other demographic factors. Finally, it was concluded that consumers in Trincomalee District highly concern about their environment and their health condition. Therefore, findings of this research contributed to government to identifying what action should be applying to prevent the environment pollution in Trincomalee District and contributed to manufactures by identifying what would be the consumer’s response if manufactures used environmental friendly packaging materials for their products.

2016-01-01T00:00:00Z