http://ir.lib.seu.ac.lk/handle/123456789/2407 2026-04-14T22:42:09Z 2026-04-14T22:42:09Z http://ir.lib.seu.ac.lk/handle/123456789/2772 2021-10-18T19:16:39Z 2016-01-01T00:00:00Z

Title: Cover page

2016-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/2415 2021-10-18T19:17:46Z 2016-01-01T00:00:00Z

Title: Cover page

2016-01-01T00:00:00Z Bandara, R.I. Silva, D.A.C. http://ir.lib.seu.ac.lk/handle/123456789/2414 2021-10-18T19:16:37Z 2016-01-01T00:00:00Z

Title: E-tourism and roles of travel agencies: a case study of promoting Japanese inbound tourism in Sri Lanka Authors: Bandara, R.I.; Silva, D.A.C. Abstract: E-Tourism and Travel Agencies play a more and more important role in the tourism and hospitality industry by contributing to a large volume of transactions and revenue. Many studies have evaluated tourism websites through different research methods. Website usability in general has improved dramatically but problems remain. Very few studies focus on the use of e-tourism and roles of travel agencies in Sri Lankan context. This research uses a mixed-methods approach. The results show that e-tourism information search is mostly utilitarian in nature; the complex interface and advertising messages either confuse or were ignored by most users.

2016-01-01T00:00:00Z Ishar Ali, M.S. Mubarak, K.M. http://ir.lib.seu.ac.lk/handle/123456789/2412 2021-10-18T19:17:06Z 2016-01-01T00:00:00Z

Title: Impact of atmospheric design on consumer purchasing behavior at self- serving convenience store Authors: Ishar Ali, M.S.; Mubarak, K.M. Abstract: The main aim of this study was to investigate the impact of atmospheric design on consumer purchasing behavior at self-serving convenience stores in Ampara District, Sri Lanka. Today, retail industry became highly competitive with the increasing number of convenience and other types of retail stores in the area. Hence, the retailers need to be more customer focused and have to differentiate from their competitors by making their atmospheric design more attractive to consumers and to encourage them to spend more time, money, purchase more merchandises and to stimulate their repeat purchase intention. A survey research was employed to collect primary information from 292 customers from convenience stores in Ampara District. Atmospheric design factors such as, product assortment, crowd density, and store floor space were used to identify the impact of atmospheric design on consumer purchasing behavior. Convenience sampling was employed for data collection using a questionnaire with a five-point Likert scale. SPSS 20.0 was used to analyze the data. Product assortment, crowd density and store floor space have significant impact on consumer purchasing behavior at self-serving convenience stores in Ampara District.

2016-01-01T00:00:00Z